Analytics about Platform Usage (current app users & location settings)

The fourth analytics category is called Usage and contains data on the frequency and type of platform usage among users of both the Safeture Mobile Application and Web Portal.

Current Users with App and Location Settings

This tab lets you identify the number of users with the Safeture mobile application as well as the share of users who have chosen a specific privacy setting – which further decides their location accuracy. This information is also plotted out on a map to show the information in a geographical context.

Current Users with App and Location Settings – KPIs

Region/State Location

Users with privacy settings or location data that provides information on the region or state of the location. See both the total number, and percentage, of users with this privacy setting.

City Location

Users with privacy settings or location data that only provides information on city of the location. See both the total number, and percentage, of users with this privacy setting.

Exact Location

Users with privacy settings or location data that provides the exact location. See both the total number, and percentage, of users with this privacy setting.

Note: There are many benefits for both the end-user and the Admin when an end-user have exact location activated in the app. With an exact location, the end-user will get more relevant alerts based on where they are located, and the Admin user can prioritize better and focus on the right users exposed to actual risks. With the data in this part of the Analytics Module you can see the share of users who are sending their exact location to the system and analyze if there is a need for measures to increase the share.

Users with Installed App

Total number of users with the Safeture app installed on their phone.

Latest Reported Location

Here you will find details about the number of unique users located in a specific country. The user location represents the latest reported location.

If you click on a country in the map, the KPIs at the top will reflect that choice and only show data for that country. By doing so, you can see what privacy settings the users have chosen in the Safeture app, for that selected country.